Say what you will about the economy, but E*TRADE apparently thinks the market is ripe to advertise their iPhone app on national television.
The Lost season finale just ended on the west coast and during this prime air time we spotted an ad from E*TRADE just for their free iPhone app, E*TRADE Mobile Pro. We’re not certain if this is the first ad for an iPhone app outside of Apple’s own “there’s an app for that” ads to make it onto national television, but it certainly appears to be the most high profile and, given the popularity of Lost, probably the most expensive.
This marks an interesting point in the iPhone’s development because it says the iPhone is an important enough platform that third parties are ready to advertise their apps nationally.
Did you see the ad? Is this the first iPhone ad on national television? Let us know in the comments.
Nationwide Auto insurance ran an ad last night on the Discovery Channel (I think…it was definitely not on a major non-cable network) for their iphone app.
They showed the iphone and the capabilities of their app (which helps you record information after an accident), but didn’t say iPhone. They only said a generic word like “phone” or “mobile phone” or something like that. I’m 99% sure this is an iphone only app…