App Store Approval Process Update

Posted by Mahmoud Hafez on: August 11th, 2009, 10.51 am

apple_logo

In a time where all you can read about it is how broken the App Store approval process is and why “tech celebrity” types are “ditching” the iPhone, this article serves as proof that Apple is listening and fixing issues.  This is our first hand account and kudos to Apple.

It was reported less than 2 weeks ago that Apple had given developers new tools to help them with the timeliness of their App Store submissions.  First, developers were given an average queue time in which they could expect a response about their submission, and more importantly, Apple provided a new email address that developers could contact with urgent requests.  We were skeptical about if it would actually work, or if it was just a PR move to respond to Craig Hockenberry’s “Twitpocalypse” comments.

We can confirm first-hand that the new system works. It doesn’t just work for large developers like Craig Hockenberry either, it works for the little guys too.

Our BargainBin app was updated to 3.0 last week.  The 3.0 update made BargainBin the only app to monitor App Store price changes and provide push notifications to each user when the apps they care about went on sale.  We were so preoccupied with making sure the push notifications and user watch list worked properly, that we overlooked a critical bug.  How critical?  Well, every time BargainBin was launched to any screen other than the “Watch List,” the user was presented a screen that said “no items” rather than the relevant price changes.

Critical Error1

We were devastated.  The update we worked so long and hard on now made the app so annoying that it was not useable.  We updated the code in about 15 minutes to fix this critical bug.  But now it was back to the submission process.  Our last update (from 2.1 to 3.0) took 3 weeks to be approved.  We knew our app could not handle 3 weeks with the new bug.  We remembered the new tools.  We looked at our  queue time and it showed about 14 days.  We decided to give the email a shot, but we figured it would not pay dividends and were just waiting to lose all our users.  Here is the email we sent the new address provided by Apple:

Hello we just submitted our update to our application BargainBin.
BargainBin version 3.0 went live yesterday and users found a very big
bug, which showed no data every time the app is  relaunched to any
screen other than the “watch list.”We have fixed this bug and submitted a 3.0.1 update.
How can we get this update approved as fast as possible, as it is
hurting user experience.

Apple Saves The Day

We were pleasantly shocked when just 29 hours later we received an email informing us that the new update to BargainBin was “Ready for Sale.”  We checked the App Store and there it was, version 3.0.1.  Shortly after the app was live in the App Store we received an email from Apple that said:

Thank you for your expedited review request. We are in the process of reviewing BargainBin, and will keep you posted to its status.

Regards,

iPhone Developer Program

We want to personally thank Apple for these new tools.  They saved our users from lots of frustration and saved us a lot of public criticism.

5 Comments

  1. Bravo.

    Now if they can just rid themselves of the deathstar AKA AT&T we’ll be all set.

    You have to realise that your app really doesn’t impact AT&T so it was easy to get it through with apps where AT&T wants to take a look it’ll prolly take a hell of a lot longer to get through. Like my favorite app Slingplayer.

    Who hopes slingplayer 1.1 is approved and uploaded before November 09? I know I do.

  2. The approval process is hardly the problem. The bigger problem seems to be the disapproval process. Until that is addressed the process is still broken.

  3. After spending some more time with Bargain Bin I noticed it needs a minor change. When browsing the apps on sale you can touch one and a menu appears to add to watch list, go to app store, etc. Which is excellent, but after adding an app to the watch list it takes the user to the watch list causing the user to have go back to the categories and scroll all of the way back down to where they were. It is a little hard to explain. So I hope that you guys understand. Otherwise it’s a wonderfully useful app.

  4. So Apple saves your sorry asses, while letting the rest of us developers rot in hell.

    How does that make it any better for us?

    So they made a one time exception for you, but last I looked, nobody else is getting that treatment.

    Whoop tee Doo.

    Unfortunately, like the Fed who bailed out a few rich bankers, the rest of us can rot and pay for it.

  5. Which email address did you contact them at ? We’ve got our French renovation app just go live and i’ve spotted a rather larger spelling mistake and i’m trying to update the app but it keeps failing so i need to get in touch with them.

    Many thanks

    Lee

Leave a Response