With more and more companies launching iPhone apps in parallel to their printed or TV campaigns it looks like the App Store definitely entered marketers’ tool kits.
Pizza Hut, trusting the App Store promotion power, made its own iPhone app that lets you order Pizza directly from your iPhone with a 20% rebate and well, it paid off.
In only three months since its launch, Pizza Hut app already generated $1 million in sales, exceeding all their expectations. Bernard Acoca, senior director of digital marketing for Pizza Hut told MobileMarketer:
We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app.
IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.
Don’t you love ordering Pizza like this ?
[via Mashable]
Now all I need is a Maalox app!
I just want to know why I can’t order garlic cheese bread through this app. I have not been able to use it because the wife always wants the bread.
When is Papa Johns going to come out with an app? They have much better pizza.
Tried using it three times now – three times its failed in the final screen when the order is being submitted. Would be a usful app if it actually worked.