HBO just released its very own iPhone app and it’s pretty pretty pretty pretty good. Not only the app itself is beautiful but it actually has some interesting features.

It lets you check out all their shows, the casts or the schedules, it then makes sure you’ll never miss your favorite show again by sending you customized SMS reminders (someone should tell them about Push Notifications).

Unfortunately the app doesn’t let you watch the shows directly but redirects you to iTunes for that. It however lets you check out trailers, clips, previews and behind the scenes.

It’s completely free, so whether you’re a subscriber or just download it on BitTorrent, it’s a must-have.