Robbie Williams Gets His Own Racing Game App To Promote His Last Album

It seems like the music industry believes always more in iPhone apps for marketing purposes, it’s like a new trend. After Lady Gaga or Britney Spears it’s now Robbie Williams’ turn to try promoting his music on the App Store.

It’s done in a more original way than usual this time since the Robbie Williams Racing app is actually a racing game that features his music in the background. It’s also filled with little extras that you can discover or unlock throughout the game.

Here is a list of the “game’s” features :

- Enjoy in-game versions of “Bodies” and “Difficult For Weirdos”
- Unlock up to 9 special remixes of “Bodies” throughout the game!
- Unlock behind-the-scenes videos and photos of Robbie in a treasure hunt!
- Exclusive commentary by Robbie Williams guides you all the way to the finish line!
- Race on the beautifully-crafted Mojave Desert course or on a buggy track based on Robbie’s real track from his own backyard!
- Enjoy several racing options—choose vehicles, tracks, lengths, and more!
- Purchase Robbie’s new album using a direct link to the iTunes store
- Beat your friends’ best times and scores and rule the online leaderboard

I’m very skeptical to whether this is actually a good way to promote music, isn’t it completely lame?