Although both Amazon and Google have offered music “in the cloud” options in recent weeks, neither will be as robust as what Apple is planning. This assessment comes from CNet, based on interviews with “multiple” music industry sources.
For months, rumors have persisted that Apple will unveil a new music in the cloud service. However, as these rumors have persisted, two main competitors have already released their own products.
Unfortunately, the services being offered by Amazon and Google are limited, mainly because neither sought the approval of record companies to implement such a service.
In April, Amazon released its Cloud Player program, which allows users to purchase and store music on Amazon servers.
Then, just this week, Google announced its Music Beta system that allows users to store music that can then be played online or through devices.
According to CNet’s sources, Apple’s plan, which will come with music industry approval, will make “competing offerings look shabby by comparison.”
Although these better offerings are unknown, the sources believe they will force both Amazon and Google to pay the licensing rates insisted upon by the record companies.
Apple is expected to announce its new service at next month’s WWDC in San Francisco, California. Until that time, we really aren’t sure what Apple will be offering its customers. Naturally, while we all hope for the best service possible, it should come to no surprise unnamed music industry sources are hoping for the best. After all, they stand to gain from Apple’s new offering, versus the competition.
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