Callaway Digital Arts, the interactive publisher behind the popular iPad apps Miss Spider’s Bedtime Stories and Martha Stewart Makes Cookies, has announced today a partnership with Graydon Carter, the editor of Vanity Fair. Bella’s Umbrella will become the first children’s book created on the iPad and for the tablet device.
Carter will work with the Callaway Digital Arts studio to bring the story to life through “visually arresting animation, narration, music, games, and art.”
Carter states in a press release:
“I’m so completely taken with the iPad, not just as an editor and reader but as a Sunday painter. It’s a marvelous and transformative work of engineering. I’m also delighted to be doing this book with Callaway, who produce the most exquisite book apps for the iPad. I hope children take away the same joy from Bella’s Umbrella that I’m having as I create it.”
For his part, Callaway Digital Arts Chief Executive Officer Nicholas Callaway concludes:
“Graydon is one of the great visionaries of the publishing industry. Now he has extended his creative brilliance to the realm of new-media children’s storytelling. Out of love for his daughters, he has created a new contemporary classic that we believe will take its place alongside Eloise and Madeline. We are honored to have Graydon as the chef de file of Callaway’s storytellers for the iPad generation.”
Bella’s Umbrellas is expected to debut this fall in the App Store. No further titles between Carter and Callaway were announced.