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Bryan M. Wolfe
| June 15, 2011
"Chuck and Friends: Friends for the Long Haul" Arrives
Hasbro and Ruckus Media Group have released a new children’s book and it is a good one. “Chuck and Friends: Friends for the Long Haul” tells the story of the rowdy dump truck made famous on The Adventures of Chuck and Friends television series. It is the first such collaboration between the two companies. Featuring an original story, the book includes 70 screens of narrative, story-driven activities and video. Along the way, children learn about letter recognition, picture/word association, reading comprehension and more. [caption id="attachment_191604" align="aligncenter" width="480" caption="Chuck and Friends: Friends for the Long Haul"][/caption] Other features include:
“Chuck and Friends: Friends for the Long Haul” signals the launch of a new partnership between Hasbro and Ruckus, which was originally announced earlier this year. The two will collaborate in developing interactive storybook applications based on Hasbro brands across various digital platforms. According to Margie Chan-Yip, Vice President of Global Publishing for Hasbro:
- Narrative-driven matching, touch and reveal and spelling activities progress the adventure and teach letter recognition, picture/word association and basic problem solving
- Read along, play along and record your voice: Users can read the story, have it read to them, or even record their own voice for a personalized reading experience.
- Words illuminate as Chuck tells the story, enhancing basic reading comprehension
- Randomized activities provide multiple learning adventures
“We’re thrilled to bring the CHUCK character and his friends to life through the ‘Friends for the Long Haul’ storybook app. The interactive experience brings preschoolers on an exciting ‘adventure’ with CHUCK and the gang while incorporating important lessons about friendship and loyalty.”Priced at $3.99 in the App Store, the universal “Chuck and Friends: Friends for the Long Haul” is available now.