Yes, Fox News finally has an iPad app.
After having the most downloaded iPhone news app of 2010 (and tripling last year’s mobile website traffic to 12 million unique monthly viewers), Murdoch’s minions decided the time was right to jump on board the Apple tablet train and build a new news app from the ground up. Mashable reports Fox News VP Jeremy Steinberg claims his company
waited until now to release its app because it was looking for the critical mass that would support the app financially. “We waited for the right moment,” he said. “We want all of our products to be viable financially.”
To that end, users will notice the app is supported by a sole sponsorship deal with ExxonMobil. The advertising banner, which runs along the bottom of the screen regardless of orientation, is a little intrusive (even if quite subdued).
The app is visually-focused and easy to navigate. Split into halves, the top shows images and videos from the day’s top stories, while the bottom provides a chronological list of all recent news. Fox News Radio is also accessible, and the familiar ticker along the app’s bottom will keep you up to date as ever. Unfortunately, this launch version of the app does not support live video for breaking stories and special events (though such capability is said to be a future possibility depending on “cable deals”).
All in all, the iPad app will likely be a big hit with the news-hungry, so, if that’s you, grab it free on iTunes today.
And remember, don’t be a Pinhead!