In November, Amazon will release its long awaiting tablet, the Amazon Fire. The arrival of the $199 device, however, isn’t keeping Apple’s CEO up at night with worries. In fact, Tim Cook suggested the Fire’s entry would do nothing to Apple’s market share in the tablet arena, according to BGR.
On Apple’s earning call on Tuesday, Cook stated:
“We’ve seen several competitors come to market to try to compete with the iPad. Some had different form factors, different price points. And I think it’s reasonable to say that none of these have gained any traction thus far. And in fact, as all of those competitors were coming to market, our share actually went up, such that in the June quarter, according to IDC, we were responsible for three out of every four tablets sold.”
Cook also appeared confident with the products Apple had coming down the pipeline. According to the report, one of those could be an “iPad mini,” which would be “smaller, or at least cheaper” than the current model.
The Kindle Fire arrives November 15.