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| November 19, 2011
Bell Ringers For The Red Kettle Campaign Are Outfitted With Square Credit Card Readers
Come this time of year, we begin to hear the ringing bells of the diligent volunteers who are raising money for The Salvation Army. As we enter into our favorite retail establishments, we are encouraged to place our loose change in those little red kettles. This year, The Salvation Army is looking to tap into the full potential of our wallets by accepting credit card transactions with the new Square Reader and app. Square is a mobile credit card reader that fits into the headphone jack of a smartphone, including the iPhone, and can safely process credit transactions. Square swipe fees are some of the lowest in the industry, so The Salvation Army can maximize their gifts. Sprint is also getting into the action by donating the phones that are needed for the bell ringers. Right now, this is launching in select cities only, such as: New York, Dallas, San Francisco and Chicago. I can just hear it now, the song the outgoing ringers will be singing:
Jingle bells, jingle bells, jingle all the way Oh what fun it is to give with high credit interest rates Jingle bells, jingle bells, jingle all the way You can donate to our pot in a new and modern wayOkay, so maybe not. However, it is proven that people will give more if they can use their credit card. So, this may be a brilliant idea that The Salvation Army came up with. What do you think? Do you think this will help The Salvation Army raise more money? [caption id="attachment_247374" align="aligncenter" width="1195" caption="Square Credit Card Reader"][/caption] (Via Mashable)