There are literally hundreds of new and updated apps joining the App Store on a regular basis. Unfortunately, it isn’t possible to cover all of these apps, or the stories behind them, on a timely basis. Therefore, AppAdvice is now publishing this daily column, “Everything We Didn’t Cover,” offering the latest iOS news and app information. Enjoy!

Late News

iPad 3 Will Be Thicker, Still Support Smart Cover?

Although the source is suspect, a new report suggests the next-generation iPad will be thicker than the current model. According to Macotakara:

According to Asian supplier which provides part for next iPad, next iPad has same size of screen, but case may be thicker by unknown reason. Current iPad cases, which covers backside, will not be compatible with thicker next iPad.

Also the source told, front rounding corner will be same with current iPad, then Smart Cover will be good companion with new iPad.

AT&T “Top 5%” data user throttled down to 2G speeds

TiPb reports that AT&T has started throttling download speeds for the top 5 percent of iPhone data users. In fact, one reader states that he can no longer get download speeds any faster than an EDGE-like 150Kbps.

I called AT&T because I thought it was an issue with them and I did a trouble shooting session on the phone. After finishing they asked if I received any text from them and I replied “yes” and told them which one and that’s when AT&T told me “problem solved”. I asked how do I go from 14mbps to straight EDGE, bypassing 7.2mbps, and they couldn’t reply

Anyone else having this issue?

Pillsbury Targets Tech-Savvy Mom With App Campaign

Pillsbury Doughboy

Shazam, the music discovery service, is working on a TV campaign for tech-savvy moms along with Pillsbury, according to Online Media Daily.

General Mills’ Pillsbury believes the generation of moms raised on email, Web and texting are also ready to use their smartphones to activate a TV spot. A new TV campaign for the brand’s Crescent baked goods can be recognized by the popular Shazam smartphone app to trigger mobile screens full of complementary content.

The packaged goods maker is trying to show moms how the familiar Crescent dough can be used in a number of different ways. “A 15- or 30-second commercial is great to inspire people, but Pillsbury saw an opportunity to use Shazam to get people to learn more and get recipes,” says Evan Krauss, executive vice president, advertising sales, Shazam.

The Pillsbury spots run through the holiday season.

Apps

Cards, Free, iPhone/iPod touch

Apple’s own Cards app has gotten its first update. Version 1.0.1 includes improved verification of postal addresses, enhanced text entry, and an improved checkout process. Cards allows users to send greeting cards to anyone for $2.99 each.

Opuss, Free, iPhone/iPod touch

Opuss

Opuss is an interesting new app that TechCrunch calls the “Instagram for words.”

Attention, hipsters: you can now take your poetry slams mobile. (Do hipsters still like poetry slams? I don’t know). Anyway, there’s a new iPhone app called Opuss, which describes itself as an “Instagram for words.” But to be clear, it doesn’t have to bejust for poetry. It can also be used to save and share beloved quotes, jokes, recipes, reviews, stories or anything else you feel the need to write…but not tweet.

Attention developers: If you would like your app to be considered here, please let me know by sending a tweet @bryanmwolfe.