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Bryan M. Wolfe
| March 7, 2012
The Apple iPad Event: As It Happened
Here's a running wrap-up of what was unveiled today at Apple's iPad event. The iPad 2 Remains Too "We’re going to keep the new iPad 2 in the line as well — I’m really excited to tell you that the iPad 2 will start at just $399.” Introducing iPhoto for iOS Just $4.99 “Why do it need iPhoto for iPad? If you’re someone who truly loves photos, that’s what it’s for.” iWork gets updated, as does GarageBand and iMovie iPad - Called simply, the new iPad! WiFi, Bluetooth, 3G, 4G LTE… “This new device has more memory and higher screen resolution than an Xbox 360 or PS3." In Autodesks’s 29 year history they had over 10 million desktop customers; on iOS they’ve reached tens of millions of users in just two years. “It’s absolutely amazing.” Introducing Sketchbook Ink — focuses on line art. “As you’ll remember, when the iPhone 4 went to the Retina Display developers didn’t have to do anything to make their applications run on the Retina Display. Everything will still look great, but if developers take a little time, as with the iPhone, they can do stuff that looks amazing and incredible on the new iPad.” 499, 599, and 699 for 16, 32, and 64GB. 629, 729, and 829 with 4G — same prices. March 16th! Same Prices as iPad 2 model “It remains amazingly thin at 9.4mm and light at 1.5 pounds.” “You may be thinking, a lot of these technologies consume a fair amount of power. So how does it do on battery life? You may recall we claim 10 hours of battery life, and 9 hours on 3G.” Both models are 3G world-ready. “We’ve added software to make it a personal hotspot if your carrier supports the personal hotspot feature.” “LTE for max of 72Mbps. It’s amazing, you’re going to love using it on these new high speed networks.” Crazy. “Now the new iPad supports HSPA+ for up to 21Mbps, and if you haven’t heard about dual-carrier HSDPA for up to 42Mbps.” 4G LTE! “It is perfect to watch these videos back on this gorgeous large Retina Display. Fourth feature: voice dictation.” NO FLASH “Number three: HD video recording now in 1080p resolution!” Auto-exposure, auto-focus, auto-face detection, great edge-to-edge detail, AF-lock, “It is just a blast to use.” “Second feature: an iSight camera. As you know, on the front of our iPad we have a FaceTime camera. The new iPad has a great rear iSight camera — we brought the optics system from the iPhone 4S…” “How’s it compare?” 4x the performance, “It’s a graphics powerhouse.” "We needed even more horsepower for the new iPad and its Retina Display, so we created the A5X chip. What’s the x for? Quad-core graphics.” "Text sharper than a newspaper. Photos will look incredible. Fonts look amazing, it’s a huge step forward.” 2048 x 1536 pixels!" "Text sharper than a newspaper. Photos will look incredible. Fonts look amazing, it’s a huge step forward.” 2048 x 1536 pixels! Retina Display “It is amazing. We’ve taken it to a whole new level, and we are redefining the category that Apple created with the original iPad.” “Everyone’s been wondering who will come out with a tablet that is better than the iPad 2? Everyone’s been wondering this.” “In some estimations there are over 100 competitive tablets that came to market just last year. And you won’t find that great experience.” “We said that in order to do that, the iPad had to be the best device for doing the things you do most often, like browsing the web and checking email. This is a tall order, but when we asked iPad users, they told us this is exactly what we’d done.” “iPad is showing up in peoples’ lives all around the world. Now, when we set out to create the iPad, we set out to create not just a new product, but a new category.” “We’ve sold almost 15.5 million iPads last quarter alone. We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.” New Apple TV “The new Apple TV retains the same very low price of $99 and it’s available next week. Get your orders in starting today, and I’d encourage you to do that.” “Let’s take a look at movies!” New movie UI, also has Genius. Photo stream support! “Now when I take a photo on my iPhone it automatically appears on my Apple TV without my having to do anything at all.” “We’re also announcing that movies and TV shows in the iTunes store support 1080p HD. They are absolutely incredible quality.” New Apple TV! “Apple TV comes with a new streamlined user interface.” Siri In Australia now and France and Germany and Japan. "Siri in Japanese is a part of iOS 5.1. It's available today. And we're rolling it out in Japan over the next few weeks." The numbers: 315 million iOS devices "One of our favorite new features of iOS is Siri." "We sold 62m of those devices just last quarter." "Our post PC devices made up 76% of our revenues." "A revolutionary device that defined a whole new category. In many ways, it's reinventing portable computing, and outstripping the wildest of predictions." This is a breaking news event... refresh often.