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Bryan M. Wolfe
| March 15, 2012
Callaway Digital Arts, Inc. Extends Agreement With Sesame Workshop To Create More Apps
Callaway Digital Arts, Inc. today announced they have extended their partnership with Sesame Workshop and in doing so will develop three new children’s apps for the iPhone/iPod touch and iPad. For the first time, the apps will include high-definition art optimized for the new iPad’s Retina display. The first title under the extended agreement is the Sesame Street classic, The Great Cookie Thief, for the iPhone/iPod touch and iPad, which should arrive later this year. Callaway Digital Arts CEO Rex Ishibashi stated:
“We are privileged to deepen our collaboration with the most loved and revered children's educational provider, Sesame Street. With The Great Cookie Thief and more, we'll continue to bring stories featuring cherished Sesame Street characters to the most advanced touch devices—iPad, iPhone and iPod Touch."Callaway partnered with Sesame Workshop originally to create the award-winning interactive apps, The Monster at the End of This Book, and its follow-up, Another Monster at the End of This Book. Both titles reached the No. 1 spot in Books in the App Store, with the former winning the prestigious 2011 Cybils Award. We've been a big fan of Callaway Digital Arts since its first iOS titles arrived in 2010. We're equally thrilled to see more titles arriving this year in partnership with the folks at Sesame Street!