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Bryan M. Wolfe
| March 15, 2012
Milk, Inc. Acquired By Google, Not Facebook
A day after Milk, Inc. announced it was shutting down its Oink app, comes word the entire company is becoming part of Google. The deal, which is reportedly worth between $15 million and $30 million, was first reported by All Thing Digital. Milk was founded by Internet guru Kevin Rose, who founded Digg, Revision3, Pownce, and had been a production assistant and co-host on the now defunct TechTV. Primarily, Rose and his entire team will help Google improve the company’s social networking efforts. However, at this point, we don't know if this means we should expect a Google+ update in the near future. Facebook is said to have also been interested in acquiring Milk. Google will not resuscitate Oink, the ratings app. The service ends March 31.