The City of New York is leveraging popular iOS photo apps Instagram and Hipstamatic as part of its first official Facebook photo contest.

For the contest, #loveNYC, the city is asking users of Instagram and Hispstamatic to take photos of things that show why they love the Big Apple.

The 10 winning photos of the contest, selected by judges, will be featured in the iconic Times Square and on the city’s Facebook, YouTube and Twitter pages.

The No. 1 photo will be chosen by the public. And that winner will be crowned the city’s “Official Instagrammer” for the day and will be tasked with taking pictures of Mayor Michael Bloomberg at city events.

Anyone can submit photos to the contest as long as they were taken within the city’s boroughs. More information can be found on the contest at the city’s Facebook page.

The contest comes at a good time for both Instagram and Hipstamatic. On Wednesday, the two apps announced a partnership where photos taken with Hipstamatic can be easily put into Instagram with the push of a button. To help expand the app’s reach, it’s the first time that Instagram has opened up its API to any third party developers.

Hipstamatic and Instagram are both available in the App Store. Instagram is free, but Hipstamatic will set you back a very worthwhile $1.99.

It’s nice to see New York using social media channels and iOS-specific apps to grow its brand. If you live in the city or are planning to visit, will you be snapping a photo on your iPhone for the contest?