Before most in the United States turn on the barbeque and celebrate the long Memorial Day weekend, the App Store has gotten a facelift of sorts. The site now includes a â€śFree App Of The Week,â€ť plus other updates.
Since Thursday, Apple has offered ZeptoLabâ€™s Cut The Rope: Experiments for free for both the iPhone/iPod touch and iPad. This appears to be the first time Apple has given a paid app the â€śFree App Of The Weekâ€ť treatment. Since Apple typically updates the App Store each Thursday, this promotion should run through May 31.
It should be noted that Amazon has offered a â€śFree App Of The Dayâ€ť to Android customers since their AppStore opened in 2011. Whether this is the reason behind Appleâ€™s promotion is not known.
In another change, the App Store is no longer offering an iPhone or iPad â€śApp Of The Week.â€ť Instead, Apple is spotlighting â€śEditorâ€™s Choiceâ€ť apps.
Finally, in a step back, the App Store no longer includes a Staff Favorites section, which was almost as old as the App Store itself, which debuted in 2008.