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| May 21, 2012
Disney Launches Line Of Where's My Water? Merchandise
Move on over Angry Birds, Swampy is coming. Disney announced today that it is launching a line of merchandise based on the popular Where’s My Water? app. Just seven months after the app was released, Disney is teaming up with licensees and retailers including Hasbro Inc., JAKKS Pacific/CDI, and Toys “R” Us. The first line, available in June at retailers nationwide, will feature plush toys, consumer electronic accessories, and apparel. Select items can already be purchased at Disney Store locations and online. A second wave of products this fall will include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes. The app stormed onto the scene in September 2011 and has had an Angry Birds-like rise to popularity. In the game, players are tasked with finding different ways of delivering water to Swampy the Alligator’s bathtub. The game also features Swampy’s reluctant friend Cranky and Allie, the female alligator who humors Swampy’s attempts to bring human culture to alligators. Where's My Water? is a universal app and can be downloaded in the App Store for $0.99. If you want to try out the game before purchasing it, you can also download the universal Where's My Water? Free in the App Store as well. That app gained notoriety when it was the the 25 billionth app downloaded in the store. After downloading the app, Qingdao, China resident Chunli Fu received a $10,000 App Store gift card from Apple. I’m a little surprised that Disney is ramping up the merchandising for the app so quickly. At least Angry Birds became a true pop culture phenomenon before appearing on everything from T-shirts to speaker systems. I don’t exactly think Where’s my Water? has reached that point yet. But with Disney leading the charge, it may just be a matter of time.