FanCake, the live social game that rewards fans for watching sports on TV today announced the launch of the FanCake Rewards Program, rewarding sports fans for their loyalty with sports tickets, merchandise, and gift cards.
First launched by Kwarter in March, the free app turns live televised sporting events into interactive social games, connecting millions of sports fans, teams, broadcasters, brands, and athletes to enhance the game watching experience.
As part of the new FanCake Rewards Program, players earn rewards by accumulating FanCake Credits. This is achieved by checking into games, catching FanCake medals based on real-time sports moments, taking part in prediction challenges, and commenting on the action taking place during an event.
Bonus FanCake Credits are also made available during special and more significant games, and users can also get FanCake Credits from inviting their friends to join the app. The more a fan watches, the more friends they invite, and the better they do in the game, the more credits they will earn.
FanCake Credit can be redeemed for actual rewards in the FanCake Catalogue, which features the list of available rewards from the app’s partners. Rewards are delivered through gift cards and online coupon codes, which players can then use towards tickets, merchandise, and more.
The current list of partners who will deliver these rewards are Fanatics.com, Kiip, Oracle Arena & O.co Coliseum in Oakland (managed by SMG), ScoreBig. and Total Hockey, with more to be added on an ongoing basis.
Sample rewards include 20 percent discounts at Fanatics, $20 off tickets from ScoreBig, as well as FanCake Rewards boxes filled with logo stickers, a T-Shirt and other exclusive FanCake items. In addition to these rewards provided by FanCake’s partners, the app also features gift cards from some of the world’s most recognizable brands, like Nike and Papa John’s Pizza.
According to Kwarter CEO Carlos Diaz:
“Sports fans already enjoy following sports and watching them on TV. Now, with FanCake, we’re rewarding them for doing that. The FanCake Rewards Program takes the passive act of watching a game and adds some real interactivity with the added bonus of tangible rewards for participation.
Headquartered in San Francisco, California, Kwarter was founded in 2011 and develops fun, interactive, social and unique mobile experiences on the iOS platform. More information here: www.kwarter.com.
The universal FanCake app is available now in the App Store.