We’ve harped on this countless times before, but it seems like Apple’s approval staff continues to let obvious grifts through the App Store gates. The latest example — though an actual, functional app in its own right — is actively misleading customers by shamelessly copying the well-known and highly-regarded iA Writer’s icon and style.

Left is sinister.

Right is...right.

While it’s not incumbent on Apple to act decisively regarding IP theft and trademark infringement between third-party developers and publishers, Apple is still in charge of what can and can’t be sold in its store. The company owes it to us all to strictly enforce its own guidelines in preventing any and all intentional customer confusion.

If you’re interested in downloading Writing (or this other gem by the same spineless developer), forget about it. Get iA Writer instead. It’s the real deal, it’s a whole lot better, and it’s just a buck.

You can use it to craft a nice shame-on-you for Apple’s negligent review crew.