Like last year, Apple is set to launch a special Back to School promotion via their retail stores, according to news first reported by MacRumors.

As part of this year’s promotion, which could begin as early as today, Apple is said to be offering $100 gift cards with each new Mac purchased. This Back to School Card would be usable in the iTunes Store, iBookstore, and App Store.

With rumors suggesting Apple will refresh their Mac lineup at today’s WWDC, now is a perfect time to begin such a promotion.

Source: MacRumors
Photo: 2011 promotion screenshot, 9to5Mac