You are using an outdated browser. Please upgrade your browser to improve your experience.
Bryan M. Wolfe
| June 28, 2012
Behind Rally Interactive Are Individuals Ready To Make A Difference In iOS And In Life
One visit to the Rally Interactive website and you know you’ve come across a company that is unique, as are the three founders. There’s Thomas Cooke, the company’s executive producer looking like a character on “Spartacus.” Ben Cline, Rally Interactive’s creative director, is all decked out in his skiing gear. And finally, you have Wes Pearce, the technical director. He has a casual look, but is definitely enjoying a moment. [caption id="attachment_314896" align="aligncenter" width="711" caption="The Rally Guys: Cooke, Cline, and Pearce"][/caption] And what a moment it has been for the company, a growing startup based in Utah’s attractive Wasatch Mountains. Eighteen months removed from coming together to form Rally Interactive, the creators are basking in the glow of receiving the prestigious 2012 Apple Design Award, iPhone Developer Showcase, at this year’s Worldwide Developers Conference. They won the award for their work on the National Parks by National Geographic app – only the second app they created in iOS. Recently, I had an opportunity to visit with each member of the team. What I found were three guys not only committed to what they are doing, but who also appreciate the world around them – specifically, the outdoors.
“We are passionate, agile, & live for the outdoors"[caption id="attachment_314899" align="aligncenter" width="373" caption="National Geographic's National Parks"][/caption] Since the creation of the company, Rally Interactive has remained committed to combining their love for the great outdoors with their passion for design. The result has been collaborations with companies like Kühl, Snowbird, the State of Utah, and of course, National Geographic. Gone are the days when each worked in the world of advertising, which they suggest was like “Mad Men,” circa the early 21st century. However, don't let their backgrounds fool you. As Cline suggests, “our goal is to build products, not advertising.” What those products are, however, remains a work in progress, given that everything they’ve done up to this point has been work they've created for others. Future projects, those with and without client involvement, are a company secret, of course. Still, there is no doubt where their compass points. As their online motto states, “We are passionate, agile, & live for the outdoors.” Whether it be Kühl’s website, Utah’s travel app, or the National Geographic app, the company's passion is to help others explore what is happening outside. Or, as they state on their website:
If we’re not up to our eyeballs working on the latest client project, then we're most likely neck deep in Utah's "Greatest Snow On Earth", or going even deeper into oxygen debt, cycling up one of Utah's steep mountain passes on our road or mountain bikes. It's what keeps us going. It helps bring a sense of purpose and passion when we are fortunate enough to collaborate with brands with similar interests.Knowing this, one shouldn’t be surprised that future iOS projects will likely revolve around the outdoors. A game based on the outdoors could also arrive in the App Store someday. Skiing on your iPad, anyone?