Before Apple urged us to “Think different,” IBM had already encouraged us to simply “Think.”
Indeed, IBM’s motto has endured for years since Thomas J. Watson thought of it a few years before he joined the forerunner of the company in 1914.
For one thing, “Think” has led to IBM’s ThinkPad laptops. And, more recently, it has given rise to a Think exhibit at New York City’s Lincoln Center.
That very exhibit is actually the inspiration for the latest “Think” thing from IBM, the IBM Think app for iPad.
The IBM Think app is essentially an invitation for “kids, innovators, and forward thinkers” — meaning us — to “explore how progress happens.”
Through a 10-minute HD film and five interactive modules, the app shows how thinking has basically driven the world forward.
The short film seeks to answer the question, “How does progress happen?”:
Through past and present stories, the THINK film decodes the patterns of human progress and shows how technology can improve the world around us.
As for the five interactive modules, they highlight human innovation in a series of engaging presentations that are invariably engaging and enlightening:
- Seeing: Navigate an illustrated timeline documenting our quest to measure the world with increasingly precise tools.
- Mapping: Discover some of the world’s most important maps and explore how they organize complex information.
- Understanding: Interact with the models used to untangle and predict the behaviors of the world.
- Believing: Listen to leaders of world-changing initiatives explain how they build belief.
- Acting: Travel across a virtual globe to discover some of the most inspiring examples of systemic progress.
Compatible with iPads running iOS 5.0 or later, IBM Think is available in the App Store for free.
Note that, on account of the tremendously rich media it contains, the app weighs in at over 500 MB. And that’s not yet including the short film, which can be downloaded at an additional 161 MB or simply streamed within the app via YouTube.
It took me practically an hour to download IBM Think to my iPad. But given the exceptional quality of its content, I must say it’s well worth the wait.