Apple’s choice of restricting video for use on iOS to the QuickTime and MPEG-4 formats isn’t typically an issue, especially since there are lots of converters in existence. However, some people don’t want to spend time converting files or lose certain cross-platform compatibility. That’s when iDevice owners turn to alternate video players, such as CineXPlayer and its iPad counterpart, CineXPlayer HD. It was one of the first apps to provide AVI and Xvid support to iDevice owners, and now, CineXPlayer HD features a universal streaming system and the ability to process another video format.

A highly demanded feature nowadays, the option to stream content has the benefits of selecting content from multiple sources and freeing storage space on mobile. In most cases, developers promote a full package, both server and client. NXP Software, on the other hand, decided on the more generalized use of UPnP/DLNA. The approach may not be as simple and straightforward, although, it does have extra flexibility.

As for the second new feature of CineXPlayer HD v3.0, NXP Software has added MKV format support. Another not so mainstream choice, the Mastroska media container also offers users greater compatibility and adaptability.

Looking at things overall, the expanded functionality is definitely worth an applause. Nevertheless, it’s still going to be tough for NXP to convince iDevice owners to switch from streaming-focused apps like Air Video, which are already capable of these tasks.

CineXPlayer HD is compatible with iPad running iOS 4.3 or later, and available in the App Store for $3.99. CineXPlayer for iPhone and iPod touch is scheduled to have the v3.0 enhancements soon.