The iTV may yet become a reality. That is, if the claims made in a new report in The Wall Street Journal turn out to be true.

According to the business-oriented newspaper, Apple has been coordinating with suppliers in testing designs for its long-rumored large-screen, high-resolution television set.

Apparently, Hon Hai Precision Industry Co. aka Foxconn has been working with Sharp Corp. on the design of the so-called iTV. The former is well-known for manufacturing Apple’s iPhone and iPad, while the latter is the fourth-largest television maker in the world.

This is all quite promising, but The Wall Street Journal does qualify its report with the statements of one of its unnamed sources from Apple’s supply chain: “It isn’t a formal project yet. It is still in the early stage of testing.”

Of course, this latest development only intensifies speculations about the iTV, which are now seemingly at an all-time high. It comes just a week after Apple CEO Tim Cook himself hinted at Apple’s general direction in regard to the television business.

During his interview with Brian Williams for NBC’s “Rock Center,” Cook said that the television business is “a market that we have intense interest in, and it’s a market that we see that has been left behind.”

My colleague Bryan thinks an Apple television would be a horrible idea, and he says as much in the opinion piece he posted here on AppAdvice a few days ago. I for one am looking forward to the release of the iTV, if only to finally see whether Apple is indeed able to revolutionize television watching as we know it.

Source: The Wall Street Journal