And it has announced its decision to effectively suspend its official @NatGeo Instagram account on — where else? — Instagram.
The most recent photo posted by @NatGeo, shown above, is a plain typographic image. It reads:
@NatGeo is suspending new posts to Instagram. We are very concerned with the direction of the proposed new terms of service and if they remain as presented we may close our account.
The new terms of service have incited numerous complaints from users of the Facebook-owned app. Specifically, users are apprehensive about how Instagram apparently intends to use their photos in its new advertising model.
Granted, Instagram has already come forward with an open letter addressing the complaints, but you can’t really blame National Geographic for acting posthaste.
National Geographic is an enterprise that, for the most part, thrives on high-quality photography. As such, it’s not unreasonable for being greatly concerned with the issue at hand.