Apple recently filed a new trademark application in a bid to further protect its iPad designs in China, reports Patently Apple.
Specifically, the Cupertino-based company submitted two iPad designs to China’s Patent and Trademark Office. One depicts the bestselling tablet’s distinct design in full color, while the other shows the same in black and white. As indicated in the application, Apple claims the colors black and silver as elements of the former.
Also, as noted by Patently Apple, the new trademark application was filed under the International Class 009, which covers the following:
Computers; computer peripheral devices; computer gaming machines; digital electronic devices; digital audio and video devices; portable media players; digital electronic devices incorporating computers, personal digital assistants, electronic organizers, electronic notepads, book and periodical readers, global positioning systems (GPS), telephones, cameras, videophones, media players; digital electronic devices for recording, organizing, transmitting, manipulating, playing and reviewing text, data, audio files, video files, and multimedia files; digital electronic devices providing access to the Internet and email.
If you’ll recall, in July last year, Apple finally reached a settlement with Proview to resolve the two companies’ long-standing dispute over the iPad trademark. Under the settlement, the iDevice maker agreed to pay the Chinese manufacturer $60 million.
Apparently, Apple is intent on doing everything in its capacity to continue protecting the iPad trademark in China, where copycat culture remains rampant.
Also, it may very well be that this move is part of Apple’s overall scheme of things, i.e., realizing CEO Tim Cook’s hope of seeing China as Apple’s largest market in the near future.