Apple really wants to increase their iTunes business in India. The company is now offering songs for as little as $0.29 each in the world’s second-most populous nation, according to Forbes.

The discount, which represents a 70 percent drop for some songs, seems to be one of the ways Apple plans on going after business in emerging markets. Another way, of course, is the likelihood that the company will release a lower-priced iPhone later this year.

Up until recently, Apple didn’t accept iTunes payments in India using the local currency. Instead, Apple demanded that payments be made in U.S. dollars.

According to the report:

Demanding U. S. dollars from consumers who do not have ready access to dollars has been as stupid as it gets.  Again it seems that somebody in Cupertino has woken up.  Apple is now accepting Indian rupees.

iTunes In India

iTunes In India

Currently, Apple ranks 10th in smartphone sales in India. Android-based phones are No. 1, followed by Research In Motion’s BlackBerry, and Nokia.

In 2012, unofficial estimates said that 1.22 billion people lived in India.

Source: Forbes