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| February 18, 2013
Apple Debuts New Wordplay-Heavy TV Ads To Highlight Variety Of Apps On iPad
Apple has just released a couple of new TV ads that show off the multitude of apps that can be run, used, and enjoyed on the iPad. One of the ads is titled "Alive," while the other is called "Together." Either ad runs through a quick succession of words three times and, for each time, arrives at a featured word, which is then interpreted using different iPad apps. If you can't see the video embedded above, please click here. For "Alive," which is embedded above, the featured words are "loud," "deep," and "alive." "Loud" showcases the music app AmpliTube, a medical app showing the anatomy of the human ear, a fashion app showing a colorful number, and GarageBand, of course. "Deep" leads to a demo of an app showing the layers of the earth, a TED talk, another app showing the layers of the skin, and an app showing a sunken ship. "Alive" shows the great white shark, the word "exercise" energetically spelled out, a beating heart, and snowboarding. If you can't see the video embedded above, please click here. As for "Together," which is embedded above, the featured words are "wild," "bright," and "together." "Wild" presents a novel by Oscar Wilde (heh) on iBooks, a dinosaur, a crazy 'do on Toca Hair Salon, and a delirious drummer on Vimeo. "Bright" displays The Lonely Beast ABC's "L is for light," an anatomy app exhibiting the human brain, the word "illuminating" being highlighted on iBooks, and an astronomy app set on a black hole. And finally, "together" shows many hands on deck on a music app, a photo connection between an iPad and an iPad mini, a multiplayer match, and FaceTime. On Apple's official YouTube channel, both ads carry the description: "With over 300,000 apps, iPad is up for anything you are." If you'll recall, this impressive number of native iPad apps was noted by Apple when it announced the 128GB iPad three weeks ago.