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Bryan M. Wolfe
| March 19, 2013
Reports Of Apple’s Death Are Greatly Exaggerated
The best thing to happen to Apple in the last few months seems to have been the launch of the Samsung Galaxy S IV. Since the new handset was officially announced last week, Apple’s stock is up 5.4 percent, while Samsung’s is down 5 percent. What happened? The Galaxy S IV has received mostly negative reviews. More importantly, as we’ve already discussed, it is now clear that Samsung’s new flagship handset won’t be the “iPhone killer” many feared. For much of the past six months, Wall Street has gone decidedly bearish on Apple, so much so that the stock is down nearly 32 percent since its September high. However, this drop had absolutely nothing to do with sales or, I will say it, actual news about the company. Instead, the worries have been greatly influenced by perceived weaknesses of the Apple brand. It probably also hasn’t helped that Cupertino has yet to release a new product in 2013. Samsung has now shown their cards for the year and the stage is now set for Apple to announce a “special” event of their own. That should come no later than June, which is traditionally when the company holds their annual Worldwide Developers Conference. I'll say it again: Your move, Apple. See also: The AppAdvice Week In Review: Samsung's Bizarre Party And Apple's Response, and Samsung Galaxy S IV: Impressive Hardware Yet 'Familiar' Software.