Jawbone has announced their new UP platform for iOS. The new service allows third-party developers to integrate apps with Jawbone’s UP health and fitness wristband. On launch, 10 apps are already using the platform.

According to Jawbone, the UP platform will help users “make smarter choices and feel your best.” To get started, UP band users must upgrade the official UP by Jawbone app to version 2.5. From there, you can download and install any of the integrated apps directly from the main app. These include: IFTTT, LoseIt!, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello, and Withings.

Note that some of these apps are only available through the Web, not the App Store.

Once connected with an app through UP, you can view your activity from UP and any partner app in your feed, lifeline, and trends. You can also use your UP data in selected apps – including things like detailed sleep and movement data, your food or even your mood – to make those experiences even richer.

According to Travis Bogard, vice president of Product Management and Strategy at Jawbone:

UP is about knowing yourself. The platform allows our community to create extremely personal experiences tailored to their lifestyles and goals, and enhance the apps they’re already using …

… The UP platform is another step in building a broader ecosystem that helps people everywhere live healthier lives.

As a long-time UP user, this news comes as a great surprise. Not only does it make my UP band much more useful, but it should make it even easier for me to stay in shape.

Developers looking to integrate their apps into the new UP platform should visit the official Jawbone site.

For more information on UP, see: The Second UP Fitness Band Is Better Than The First, But Some Concerns Remain.