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| April 5, 2013
LifeProof Unveils Optional Total Water Protection Program
With the competition heating up in the waterproof case market for iOS devices, pioneer LifeProof has just announced its Total Water Protection Program. The optional program provides a warranty against water damage of a device and case for one year. The program covers the company’s cases for the iPhone 4/4S, iPhone 5, and iPad. Along with purchasing a new case, buyers must pay an extra, one-time fee of $10 to enroll in the program. If the warranty service is ever needed, there is also a $50 deductible to cover an iPhone and a $75 fee to replace an iPad. The program is also limited to a single use during the coverage period. It is currently only available in the United States. While LifeProof was one the first to companies to produce fully functional waterproof cases for both the iPhone and iPad, the market has greatly expanded. As we reported on earlier this year at CES 2013 in Las Vegas, a number of companies – including Griffin Technology, OtterBox, and Incipio – have unveiled competing solutions. Incipio’s Atlas also comes with a one-year warranty, but unlike LifeProof, there is no up-front cost. The $89.99 case can be preordered now.