Following the success of its long-overdue launch on April 12, T-Mobile has aired another TV commercial for its iPhone 5.

In the TV ad, mousetraps surround a pair of iPhone 5 handsets, and represent the binding contracts offered to customers of AT&T, Verizon, and Sprint. T-Mobile, however, has employed a no-contract approach¬†with its iPhone 5, and as a result declares the choice between different iPhone carriers to be “simple.”

Here’s the advertisement:

If you can’t see the above video, please click this link.

As a further incentive, the so-called “un-carrier” also offers an attractive iPhone trade-in program.

T-Mobile’s iPhone 5 launch day saw queues form outside almost all of the carrier’s 3,000 stores, nationwide. Did you purchase a T-Mobile iPhone 5 on April 12?