The popular Macworld/iWorld conference is changing dates in 2014.

According to Macworld, the conference will take place March 27-29, 2014 in San Francisco. It was previously scheduled for the first three days of February next year.

And instead of its usual Moscone West location, the expo will now be in Moscone North. IDG World Expo, which produces the show, had a few reasons for the date change:

By moving the conference to late March 2014, IDG World Expo will make life easier on exhibitors and attendees alike: It avoids overlap with the 2014 Super Bowl, to be played on February 2, and gets a little more distance from the holidays, winter travel, and the annual CES conference in early January. The rescheduled dates also keep consistent the conference’s recent Thursday/Friday/Saturday schedule; the initially planned February dates would have spanned a Saturday through Monday.

IDG also said that the 2013 edition was a success, and that exhibitor rebooking for 2014 is at its highest level since 2009.

The date change will officially be announced tomorrow.

If you’re interested, take a look at all our coverage of the 2013 event, which wrapped up in early February.