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| May 15, 2013
One Third Of Postpaid Verizon Customers Now Use Shared Data Plans
According to Verizon's CFO Fran Shammo, 33 percent of the carrier's postpaid subscribers are now connected to one of the network's shared data plans. As a reminder, Verizon's "Share Everything" plans allow users to share the contents of a single plan with up to 10 different mobile devices, and are available from $50 per month. The plans launched almost one year ago, and since countless customers have been able to share unlimited texts, unlimited minutes, and limited data with other handsets, smartphones, and tablets. Speaking at the J.P. Morgan Global Technology, Media, and Telecom Conference on Tuesday, May 14, 2013, however, the carrier's CFO announced that adoption of the network's Share Everything plans has been far better than originally anticipated. As FierceWireless reports:
Reiterating what he has said at previous investor conferences, Shammo noted that as more people adopt shared data plans, in general they add more devices, such as mobile hotspots and tablets. Then, he said, more consumers will use more data, which will generate more revenue for Verizon Wirelesses, since Share Everything plans are built around usage-based pricing for LTE data.While the chief financial officer suggested that Verizon isn't fazed by T-Mobile's recent "uncarrier" campaign, noting that his company does not plan to change its current iPhone pricing strategy, Shammer did add that the network is looking to give customers "more options to buy a phone." T-Mobile, for example, presently allows customers to purchase an iPhone 5 through monthly installments, and it could be that Verizon is considering a similar option. Are you connected to one of Verizon's Share Everything plans?