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Apple Wins Cannes Lions Grand Prix For iPad mini Print Ad Campaign

Apple Wins Cannes Lions Grand Prix For iPad mini Print Ad Campaign

June 20, 2013
Remember Apple's great iPad mini print ad campaign that ran late last year? Well, that campaign, created by TBWA\Media Arts Lab in Los Angeles, has just won the Grand Prix in the press category in this year's Cannes Lions International Festival of Creativity. AdvertisingAge has the story:
Apple's iPad Mini campaign by TBWA Media Arts Lab won the Grand Prix in press, a category that the tablet once seemed designed to kill but now is offering what jury president Marcello Serpa described as redemption by enabling readership of print products.
The campaign consisted of five print ads placed on the back covers of five different national magazines, namely, the New Yorker, Surfer, Time, Wallpaper, and Wired. Each ad featured the iPad mini at actual size with its display showing the actual front cover of the issue of the magazine on which it appeared, signifying the magazine's Newsstand counterpart. Indeed, Apple's Newsstand offers iPad mini-optimized versions of the New Yorker, Surfer, Time, Wallpaper, and Wired, along with other popular magazines. "It has a kind of guerrilla feeling," Serpa said of the winning campaign. "It's a product that goes inside the media and says I'm going to kill you, [then] I'm going to save you. Let's embrace. It's redemption."

Mentioned apps

Free
The New Yorker Magazine
The New Yorker Magazine
Condé Nast Digital
Free
Surfer Magazine
Surfer Magazine
Grind Media, LLC
Free
TIME Magazine
TIME Magazine
Time Inc.
Free
Wallpaper Magazine North America
Wallpaper Magazine North America
IPC Media Limited
Free
WIRED Magazine
WIRED Magazine
Condé Nast Digital

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