During its WWDC 2013 keynote presentation, Apple showed off two new ads. The first, “Innovation,” was used to open the event itself, and is an impressive, simple advertisement that explains the company’s “Designed by Apple” ethos. The second, “Our Signature,” is something of a continuation of Apple’s previous TV ads, “Photos Every Day” and “Music Every Day.”

Here are the ads, see what you think:

If you can’t see the above video, please click this link.

If you can’t see the above video, please click this link.

As with the previous two videos in the mini-series, Apple’s “Our Signature” ad comes as a result of the company’s collaboration with its longtime go-to ad agency TBWA\Chiat\Day.

For more WWDC 2013 related news, be sure to check out the following must-read articles: Video: AppAdvice Goes Hands-On With iOS 7WWDC 2013: Announcing The Winners Of The Apple Design Awards, and So, How Impressed Were You With The WWDC 2013 Keynote?.