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Apple Updates The Apple Store App, Prepares For Downloadable Content?

Apple has rolled out a minor update for its Apple Store app, changing little on the surface. But could the recent 2.7 update prepare the application for its rumored downloadable content feature? The ambiguous release notes for Apple Store 2.7 explain that the update makes "performance enhancements, including improved product search capabilities." As a reminder, a report from several days ago argued that Apple was planning on updating its App Store application today, adding downloadable content:
Essentially, the upcoming update enables the Apple Store app to promote content from the App Store, iTunes Store, and iBookstore. How? By offering certain premium items from those stores free for a limited time. For example, as indicated in the leaked image above [see below], the puzzle game Color Zen, which normally costs $0.99, is made available to download free of charge from the updated Apple Store app.
Here's the image mentioned above: [caption id="attachment_444279" align="aligncenter" width="415"] Apple Store app.[/caption] Though Apple Store 2.7 doesn't immediately feature downloadable content, that doesn't mean this most recent update isn't significant. For example, the groundwork for Apple's rumored feature could now be set, with the Cupertino, Calif. company enabling downloadable content at some point in the near future. Alternatively, it could be that downloadable content is pushed to the app when users are inside an Apple Store. We'll keep you updated with further information as it becomes available. In the meantime, Apple Store 2.7 can be downloaded in the App Store free of charge, and is optimized for the iPhone and iPod touch. Check out the updated application now, or for more of today's app related news, see: Twitterrific Gets A New Feature, A Refreshed Look And More In Latest UpdateClassic Board Game Chainsaw Warrior Is Set To Launch For iOS This Year, and Sequel To Mikey Shorts Has Been Submitted To Apple, Here's A New Trailer.
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