Apple is said to be in talks with LG Display concerning Ultra HD panels for its anticipated “Apple HDTV” product. Specifically, the Cupertino, Calif. company is investigating 55- and 65-inch screens for the television set, according to a recent report from DigiTimes.

The publication explains:

Rumors are circulating in the market that Apple is interested in purchasing 55- and 65-inch Ultra HD TV panels from LG Display.

However, the rumors state that Apple is still testing the technology and has yet to finalize its orders with LG.

DigiTimes adds that its sources suggest Apple could also use Sharp as a potential supplier.

Rumors concerning the company’s HDTV product have been circulating online for some time, with recent reports indicating that Apple is interested in adding ad-skipping technology to the television set. Chief executive officer Tim Cook along with Eddy Cue joined the Sun Valley Conference last week, and several cable company representatives were also said to be in attendance.

As such, reports have suggested that Cook and Cue aimed to double-team an Apple HDTV content deal during the Sun Valley Conference, though whether such a move was made of course remains to be seen.

We’ll keep you updated with further information as we receive it.

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