Tracks Media, Inc. has announced the release of its news app, Kanvas. Described as a fun and creative way to express one’s self, the free iPhone app is available now in the App Store.

Kanvas is not meant as a replacement for existing social networks. Rather, it offers a new way to share moods, thoughts, and feelings on them. As a result, the app hopes to bring new life to boring status updates, dreary tweets, or emotionless photos.

Upon launching Kanvas for the first time, you’ll be asked to discover and follow interesting tags and people. You can also start creating your own digital space using photos as backgrounds, stickers, text, paint, and audio. At launch, Kanvas messages can be exported to Tumblr, Facebook, and Twitter.

According to Vic Singh, CEO of Tracks Media:

We see Kanvas as a space for self-expression. Striking the right creative balance of stickers, backgrounds, font, drawing or sound a user can convey what they are thinking in beautiful and playful way.

Features include:

  • Fanciful fonts
  • Beautiful backgrounds
  • Stupendous stickers
  • Awesome audio
  • Delightful drawings
  • Add from the photo library
  • Enhance your status updates, tweets, and tumblrs
  • Discover trending tags
  • Connect with interesting people

We’ve been testing a prerelease copy of Kanvas for a while now. Our initial take is that the app has much potential. Of course, its success will largely be determined by how many people will actually use the service in the long-term.

We’ll continue to follow Kanvas. In the meantime, you can download the app here.