The penultimate week of August proved just how exciting the coming months are likely to be in the world of Apple. Here are just a few of the stories from the past week.

Apple As A Pay TV Company

Things are heating up in the “iTV” department. It now looks like Apple is moving ahead with its long-rumored plan to bring a television set to market. When they do, it could finally disrupt the status quo.

This week, Quartz reported that Apple is having active discussions with some of the biggest names in entertainment. These include Disney’s ESPN, Time Warner’s HBO, and Viacom (which owns MTV Networks, Nickelodeon, and Comedy Central). The goal: create an actual television set that emphasizes apps over cable channels.

The report notes that Apple has concluded that it doesn’t “need all, even most, content providers on board” to release a television. Rather, a “deal with a top-tier content provider like ESPN or HBO could represent a tipping point that would encourage Apple to bring the product to market.”

Quartz’s report came after Bloomberg noted that ESPN was in “preliminary talks” to make all of its channels available to stream online, and AllThingsD said that Google might make a play for “NFL Sunday Ticket.”

Yep, there will be two new iPhones in September

Even the casual observer now knows that Apple is launching two new iPhones on Sept. 10. All that’s left to figure out on that front is whether the “iPhone 5S’ will see a flash drive bump, and how much the “iPhone 5C” will cost.

This week, we received further confirmation that Apple is set to unveil a gold colored iPhone 5S next month. Thankfully, the new color is probably much more subtle than originally thought. Think glass of champagne, rather than a bar of gold, as we showed exclusively.

The iPhone 5C is also coming in colors, and a lot of them. Luckily, it will also be quite durable, despite being a “budget” phone.

You will probably find the iPhone 5S and iPhone 5C in stores on Sept. 20. Unless you live in China.

Bye Bye, Ballmer

We'll miss you, Steve

We’ll miss you, Steve

In July 2012, CEO Steve Ballmer noted that he would leave no “stone unturned” in Microsoft’s innovation battle again Apple.

Someone else will soon be doing the turning.

On Friday, Microsoft announced that Ballmer, who was once called the worst CEO in America, would be retiring within the next 12 months.

To commemorate this news, we offer some of Ballmer’s greatest hits:

Recommended Reading

Finally

The latest Nokia Lumia 1020 TV ad is so, so funny, even as it mocks iOS device users. Enjoy!