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Key Executives Give Rare Interview About Everything Apple

Apple executives rarely talk to the press. When they do, it is never as a team. So kudos go to Bloomberg, which recently had the opportunity to interview three of the biggest players in Cupertino. These included CEO Tim Cook, Senior Vice President of Software Engineering Craig Federighi, and Senior Vice President of Design Jony Ive. The end result is very interesting, and a must-read. Here are just a few of the highlights: Of Apple’s decision not to price the iPhone 5c at the bottom of the smartphone market, like many had expected, Cook notes:
There’s always a large junk part of the market. We’re not in the junk business.
The 16GB iPhone 5c is $99, while the 32GB model is $199 with a 2-year contract. In a jab at Google’s Android, Cook says, “I don’t think of Android as one thing.” This comment comes as the Android ecosystem remains highly fragmented, and each version heavily modified by both handset makers and wireless carriers. To date, the latest version of Android, Jelly Bean, is only installed on 45 percent of devices. Gingerbread, which was released in 2010, is on 31 percent of devices, according to the report. By contrast, the adoption of Apple’s iOS 7 overtook that of Android’s latest Jelly Bean update after a mere few hours of availability. Federighi, certifying his geeky image, explains:
I think probably if someone mapped my brain, you would find there were moments where I lit up the love pattern in my neurons in association with our products.
Meanwhile, Ive had this to say about working at Apple:
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That’s not collaborating.
Good stuff, no? Like I said, Bloomberg’s article is a must-read. As a reminder, the iPhone 5c and iPhone 5s both launch tomorrow, Sept. 20 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, and the United Kingdom. See also: As Apple's New Ad Suggests, The iPhone 5c And iOS 7 Are 'Designed Together', and It's A New World As Apple Officially Launches iOS 7.
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