Microsoft and Nokia (or should we say Mokia?) didn’t waste time reacting to Apple’s iPhone 5s and iPhone 5c announcements. In a flurry of Twitter updates, the makers of Windows Phone software and hardware were quick to point out the differences – and similarities – between the new iPhones and preexisting Windows Phone-powered smartphones.

Of course, this doesn’t change the fact that Windows Phone market share in the United States (and elsewhere) is pitifully low. However, as we’ve seen in the past, Microsoft’s ad team seems limited in the scope of their campaigns to the oft-used practice of iDevice-bashing: the below Twitter updates, published from @WindowsPhone and @Nokia_UK, are more of the same.

For more information on Apple’s iPhone 5s and iPhone 5c, be sure to check out our roundup: AppAdvice’s 2013 Apple iPhone Event Link Roundup – Find All Of Our Coverage Here.

See also: AppleCare+ Reaches Europe, But Its Incident Fee Increases To $79Apple Gives iPod Lineup “Space Gray” Treatment Alongside New iPhone 5S, and Apple Posts iPhone 5C And iPhone 5S Introductory Videos On YouTube.