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| October 19, 2013
Apple's Most Popular iPhone 5s Is ... 'The Kardashian Phone?'
It's no secret that one of Apple's most popular handsets to date is the gold iPhone 5s. But did you know that during the course of its development, Apple employees jokingly referred to the smartphone as "the Kardashian phone?" Me neither. The news came in a Twitter update from The New York Times' Nick Bilton (@nickbilton), and was subsequently confirmed by TechCrunch. However, the backstory surrounding Apple's use of this informal codename needs more than 140 characters to explain. Long before Apple's champagne-colored iPhone 5s was announced in September, Kim Kardashian had her black iPhone 5 anodized in gold, using Anostyle. Back in 2012, Kim published a Twitter update about her iPhone makeover, and the anodized handset even went on to appear in the hit reality TV series, "Keeping Up with the Kardashians." Anostyle later noted that gold orders were its most popular product, by far. As such, when the time came for Apple to produce its own official gold iPhone handset, an internal (albeit informal) nickname was chosen for the forthcoming iDevice: "the Kardashian phone." The rest, of course, is history. Though, according to Boy Genius Report, Kim has actually moved on to using a black iPhone. "Gold is so tacky now! Been there done that!," she reportedly told the website. Oh well, more gold iPhone 5s handsets for the rest of us, right? See also: U.S. Cellular To Offer Apple's iPhone 5s, iPhone 5c From Nov. 8, New Report Offers Precise Details Concerning iPhone 5s, iPhone 5c Production, and Google's Hangouts iOS App Says Hello To Voice Calling And Other New Features.