Could Tim Cook be a “Breaking Bad” fan? Perhaps. Because to compliment Apple’s introduction of the hottest new tablet on the market, the Cupertino, Calif. company enlisted the help of one of this year’s most celebrated actors: Bryan Cranston, known also as Walter White from AMC’s hugely successful “Breaking Bad.”

In Apple’s new iPad Air ad, “Pencil” (embedded below), Cranston indeed provides the accompanying voiceover, explaining:

It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony. And it’s transformed the way we work, learn, create, share. It’s used to illustrate things. Solve things. And think of new things. It’s used by scientists, and artists, and scholars, and students. It’s been to classrooms, boardrooms, expeditions – even to space. And we can’t wait to see where you’ll take it next.

Introducing the thinner, lighter, more powerful iPad Air.

Here’s the video, if you haven’t see it already:

If you can’t see the above video, please click this link.

Of course, “Breaking Bad” landed Apple in a small amount of trouble recently, when the company charged season subscribers separately for each individual half of the TV show’s “final season.” After facing a class-action lawsuit from disappointed fans, however, Apple soon refunded customers and the matter was resolved.

“I am the one who narrates.”

In previous years, Apple has hired actors including Jeff Daniels and Kiefer Sutherland to provide narration for its TV ads.

The Cranston-narrated ad, however, is one of our favorites.

See also: AI-Powered, iOS-Controlled Anki Drive Out Now At Apple’s Online And Retail StoresBBM For iOS Gets First Update, Fixes Font-Related Bug On iOS 7.0.3, and Today’s Best Apps: Combat Monsters And Duck Dynasty: Battle Of The Beards.