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| October 31, 2013
Samsung Slightly Edges Out Apple In Tablet Customer Satisfaction Study
Just one day before the launch of the iPad Air, a study from J.D. Power shows Samsung overtaking Apple in tablet customer satisfaction. The second report of the year quizzed 3,375 tablet owners between March and August of 2013 Samsung ranked first with 835 points while Apple was second with 833 points. While Samsung improved in each category measured since the last survey period in April, Apple performed very well in performance and ease of operation. Amazon came in third place with a score of 826. Another interesting finding relates to where tablet owners purchase their device. While online shopping continues to explode, 59 percent of tablet owners bought their tablet in a store. Even so, the consumers rated their purchasing experience slightly higher online than in-store. Exactly half of consumers rely on recommendations from friends, family members, and colleagues. Forty-nine percent of the respondents check the manufacturer’s site. The five key factors, at least to the surveyed consumers, were in order of preference were: performance, ease of operation, styling and design, features, and cost. Already launching in parts of the world, the iPad Air is the first major external redesign of the full-sized tablet since the iPad 2. The tablet is 20 percent thinner than the fourth-generation device and weighs in at just a pound. Unlike the iPad mini with Retina display, supplies of the iPad Air are expected to be plentiful.