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| November 4, 2013
AT&T Announces iPad Air Activations Up 200 Percent Compared To Last Year’s Launch
At least for AT&T, launch weekend for the iPad Air was a success. Even though the carrier didn’t announce hard numbers in its media release, activations were up substantially compared to last year’s launch weekend of the fourth-generation tablet:
“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”The revamped iPad Air went on sale Friday. Featuring a 20 percent slimmer body compared to the last-generation device, the tablet weighs in at just 1 pound. Earlier today, Fiksu Inc. said that adoption of the Air is already five times that of the fourth-generation iPad. Apple hasn’t released figures from the weekend. Since the iPad mini with Retina display is launching “later in November,” the company may wait and only announce combined sales. For other iPad Air news, see: Find Your iPad Air Right Now Using The Apple Tracker, Video: A Closer Look At The Design Differences Between Apple's iPad Air And iPad 4, Should You Buy Apple's Smart Cover For iPad Air?, Benchmark Comparison: iPad Air Versus iPad 4, and Video: AppAdvice Takes A Closer Look At The iPad Air.