For the first time in the history of the event, Apple will bring the iTunes Festival stateside. Featuring Coldplay, Imagine Dragons, and many others, the iTunes Festival at SXSW will run March 11-15 in Austin, Texas.

First held in 2007, the iTunes Festival is sponsored by Apple and has usually been held at London’s historic The Roundhouse in North London. Past performers have included Adele, Paul Simon, and the late Amy Winehouse. In 2013, the free event featured Justin Timberlake, Lady Gaga, Katy Perry, and many others.

Taking place at ACL at the Moody Theater, the iTunes Festival at SXSW will also feature Pitbull, Keith Urban, ZEDD, and other groups to be announced.

Lineup as of Feb. 19, 2014

Lineup as of Feb. 19, 2014

According to Eddy Cue, Apple’s senior vice president of Internet Software and Services:

The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers. We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.

As in London, all five nights of the U.S. iTunes Festival will be available to enjoy for free as a live and on-demand stream via the official iOS app and through iTunes on a Mac or PC. A special iTunes Festival application on the Apple TV will also be available.

For more about the upcoming festival, including ticket information, visit itunes.com/festival.

Do you plan on attending the iTunes Festival next month?