As announced by Path through an in-app dialog box, the upcoming feature will become effective on Wednesday, June 11, and will make messages last for 24 hours only (admittedly far less ephemeral than Snapchat’s 10-second limit). Path explains the change in its recently published “Ephemeral Messaging FAQ“:
To further improve your privacy when messaging on Path, we are making some important changes to the way your messages are stored on our servers. Starting June 11th, all messages will be made 24 hour ephemeral. This means that all new messages will be automatically removed from our servers 24 hours after being sent, including your old messages.
Path’s announcement of its Snapchat-like feature comes on the heels of the addition of a similar feature to the popular dating app Tinder. It also comes just days after Apple revealed in its WWDC 2014 keynote that ephemeral messaging would be built into its Messages app in iOS 8.
Private messaging was added to Path through the app’s 3.0 update in March last year.
See also: “Personal” Social Networking App Path Finally Gets Updated And Redesigned For iOS 7, New Path Update Lets You Clear Private Messages And Auto-Post To WordPress, and Path 3.2 Goes Live Featuring Premium Subscription Tier, Private Sharing And More.