The late Apple CEO Steve Jobs once said “people don’t know what they want until you show it to them.” Vessyl could very well be one of those products — something you’ve never thought about, but one you may find useful nonetheless.

Launching now, Vessyl is a cup that uses a sensor to know what you’re drinking and tracks your consumption in real-time. It’s not just any cup, however. It’s one designed by Yves Behar, founder and principal designer of Fuseproject. It is also probably the most expensive cup you’ll ever buy. Normally priced at $199, Vessyl is available at a “pre-order” price of $99.

In a nutshell, Vessyl uses ultra sensitive technology that detects what liquid you are about to consume. It can even tell the difference between Coke and Pepsi, for example. From there, it shows you how many calories are in your drink, as well as other information such as total grams of sugar, fat, protein, sodium, and caffeine.

Using something called Pryme, Vessyl is able to estimate, track, and display your real-time hydration needs. It also know exactly how much you’re consuming each day and how this relates to your personal intake goals.

All this information, not surprisingly, is tracked on a free iOS app.

The cup features:

  • BODY COLORS – Shadow, Snow, Steam
  • FACETS – Subtle indication of where the display will activate
  • CAPACITY – 13oz.
  • BATTERY – 60 minutes for full charge with a 5-7 day battery life
  • WIRE-FREE CHARGING – Charger included

Take a look:

We’re keeping our eye on Vessyl and hope to receive our review unit very soon.

In the meantime, you can order your own Vessyl cup at myvessyl.com.